Own AI Product

DoodlHero

Children's drawings become custom 3D figurines for painting - powered by a multi-model AI pipeline with Google Gemini and Hunyuan3D, orchestrated by FastAPI and Redis.

Category

D2C E-Commerce

Technology

Multi-Model AI, 3D Printing

Status

Live

Website

doodlhero.com

DoodlHero
Child looking at a wall full of hand-drawn pictures before AI transformation.

Before

Child holding a drawing and matching 3D figurine generated through the DoodlHero pipeline.

After

MVP Development Time

8 Weeks

Core Team

3 People

Time to First Sale

4 Weeks

Multi-Model Pipeline

3 AI Models

Stripe, Cloudinary, B2 & more

6 Integrations

Evolution: V1 → V2

From Semi-Automated to Real-Time AI.

Version 1 — Semi-Automated

Manual 3D Modeling

Orders were stored in Monday.com, 3D models manually created and exported in GLTF format. Turnaround took several days per order.

  • Orders via Monday.com CRM
  • 3D models manually in Blender
  • Export as GLTF format
  • Turnaround: several days

Version 2 — Fully Automated

Real-Time AI Pipeline

External AI APIs automatically generate 3D models in OBJ/MTL format. Job polling enables real-time feedback with instant 3D preview and change requests.

  • Multi-Model AI Pipeline (Gemini, Hunyuan3D)
  • Automatic 3D Generation (OBJ/MTL)
  • Real-time 3D Preview with Three.js
  • Turnaround: under 2 minutes
Phase 1

MVP & Validation

Manual pipeline, Monday.com, first sales. Product-market fit confirmed.

Phase 2

AI Integration

Google Gemini & Hunyuan3D connected. First automated 3D generation.

Phase 3

Real-Time Pipeline

Redis job queue, Three.js preview, before/after comparison live in browser.

Phase 4

Scaling

Stripe Payments, Cloudinary CDN, Backblaze B2 Storage. Fully automated & profitable.

The Problem

Children's drawings deserve more than a drawer.

Overflowing Drawers

Children's drawings pile up - too precious to throw away, but too many to keep. A physical solution that preserves memories was missing.

Fleeting Creative Phase

The magical time when children draw uninhibitedly never comes back. Parents want to capture this phase - not just digitally, but tangibly.

Too Much Screen Time

Families seek shared activities beyond tablets and smartphones. Creative quality time instead of passive consumption.

Generic Gifts

Standard plastic toys end up in the corner after a week. Parents and grandparents are looking for meaningful gifts.

The Product

From Doodle to Masterpiece.

Step 1

Upload Drawing

Upload Drawing

Step 2

AI Pipeline Generates 3D Model

AI Pipeline Generates 3D Model

Step 3

Paint Together

Paint Together

How It Works

The Technical Pipeline in Detail.

01

Upload Drawing

Next.js + Cloudinary

Parents upload a drawing via the Next.js frontend. The image is optimized through Cloudinary and sent to the FastAPI backend, which creates an asynchronous job in the Redis queue.

02

Multi-Model AI Pipeline

Gemini -> PrunaAI -> Hunyuan3D

Google Gemini optimizes the image, PrunaAI segments the contours, Hunyuan3D-2/Pro generates the 3D model as OBJ/MTL. The client polls job status in real-time via ARQ.

03

3D Preview & Confirmation

Three.js / React Three Fiber

The generated 3D model is rendered live in the browser via React Three Fiber - with rotation, zoom, and before/after comparison. Customers can request changes before purchasing.

04

Payment & Fulfillment

Stripe + Make.com

Stripe handles payment, Make.com webhooks trigger the 3D printing workflow. The figurine is printed from Bio-PLA and shipped as a complete set with paints.

What Makes DoodlHero Special

Core Features.

Multi-Model AI Pipeline

Three specialized AI models (Google Gemini, PrunaAI, Hunyuan3D) work together for optimal 3D results.

Risk-Free Testing

Free 3D preview before purchase. Payment only when the customer is satisfied - zero risk.

Family Experience

Not just a gift, but shared quality time. Paint together, be proud together.

Complete Set from €39

3D figurine (12-15 cm), 6 acrylic paints, 2 brushes. All inclusive, no hidden costs.

Sustainably Produced

Bio-PLA from cornstarch, non-toxic paints, minimal packaging. Handmade in Germany.

Scalable Infrastructure

FastAPI + Redis/ARQ job queue on Docker/Railway. Parallel jobs, real-time polling, zero-downtime deployments.

Traction

Numbers that speak for themselves

120+

Figurines Sold

4.9/5

Customer Rating

~2 min

Real-Time AI Pipeline

V1 -> V2

Manual to Fully Automated

Portrait: Katharina M.

"The painting was the highlight! My daughter was so proud when she finished HER figurine."

- Katharina M., Mother of Emma (5)

Portrait: Thomas R.

"We gave DoodlHero as a birthday gift. My grandson hasn't let go of his figurine since."

- Thomas R., Grandfather

Portrait: Sarah L.

"Three orders in two months. Once you start, you want every drawing as a figurine."

- Sarah L., Repeat Customer

Architecture & Technology

Multi-Model AI Pipeline.

Three specialized AI models work together: image optimization, image-to-3D conversion, and mesh refinement. Orchestrated by a FastAPI backend architecture with asynchronous job processing.

Upload

Next.js Frontend

React-based upload interface with Framer Motion animations. Image is sent to FastAPI.

Step 1

Google Gemini

gemini-2.5-flash-image optimizes and prepares the child's drawing for 3D conversion.

Step 2

PrunaAI

Image processing via Replicate API. Segmentation and contour optimization of the drawing.

Step 3

Hunyuan3D

Tencent Hunyuan3D-2 & Pro via Replicate. Image-to-3D conversion, output as OBJ/MTL.

Preview

Three.js Viewer

React Three Fiber renders the 3D model live in the browser. Before/after comparison and change requests.

Multi-Model AI Pipeline

Three specialized models in series: Google Gemini (image optimization), PrunaAI via Replicate (segmentation), Hunyuan3D-2/Pro (3D synthesis). Each model fulfills one task - the result is better than any single model could achieve.

3 AI Models

Gemini -> PrunaAI -> Hunyuan3D

Backend & Job-Queue

FastAPI (Python 3.12) with Redis and ARQ for asynchronous job processing. The client polls job status in real-time - no waiting without feedback. Deployed on Railway in Docker containers.

Real-Time Polling

Redis + ARQ Job Queue

Frontend & 3D-Viewer

Next.js with Tailwind CSS and Framer Motion for fluid UX. Three.js via React Three Fiber renders the generated 3D model live in the browser - with rotation, zoom, and before/after comparison.

Live 3D Preview

Three.js / React Three Fiber

Next.jsFastAPIPython 3.12Google GeminiHunyuan3DReplicateThree.jsRedis / ARQStripeDocker / RailwayCloudinaryBackblaze B2

Lessons Learned

What We Learned Building This.

Multi-Model Beats Single-Model.

No single AI model could reliably convert children's drawings to 3D. Only the combination of Google Gemini (image optimization), PrunaAI (segmentation), and Hunyuan3D (3D synthesis) produced consistently good results. Orchestrating specialized models is often more effective than a single general-purpose model.

Validate Manually First, Then Automate.

V1 was deliberately semi-automated: manual 3D modeling via Monday.com, multi-day turnaround. It worked and proved the market exists. Only with that certainty did we build the fully automated pipeline. MVP first, scaling second.

Real-Time Feedback Changes Conversion.

Switching from "we'll get back to you in 3 days" to a live 3D preview via Three.js in the browser was a game-changer. Customers see their result instantly, can request changes, and buy with confidence.

Integration Over Custom Development.

Instead of building everything: Stripe for payments, Cloudinary for CDN, Backblaze B2 for storage, Make.com for webhooks, Monday.com as CRM. Focus on core competency (AI pipeline) while specialized services handle the rest better.

What This Means for Your Business

Same Principles. For Your Processes.

At DoodlHero

Image3D Model via AI

becomesfor you

For Your Business

DocumentStructured Data via AI

Invoices, delivery notes, contracts: automatically captured, classified, and transferred to your system.

At DoodlHero

Automated Fulfillment Pipeline

becomesfor you

For Your Business

Automated Business Processes

Order, production, shipping - without manual steps. The same principle for your order chain.

At DoodlHero

Free Preview Lowers Purchase Barrier

becomesfor you

For Your Business

Test AI Prototypes Before Investing

Proof of concept in weeks, not months. No budget risk until value is proven.

Frequently Asked

Technical Questions About DoodlHero.

DoodlHero uses a three-stage multi-model pipeline: Google Gemini (gemini-2.5-flash-image) for image optimization, PrunaAI via Replicate for segmentation and contour optimization, and Tencent Hunyuan3D-2 and Hunyuan3D Pro for image-to-3D conversion in OBJ/MTL format.

Let's find out what AI can do for your business.

15 minutes. Free. No strings attached.

Not a sales pitch. Promised.